Alfa Romeo Giulia

“Chiedi alla luce” – Ask the light

Client:

Ideal for FCA / Alfa Romeo Giulia


Category:

TV COMMERCIALS


Sector:

Automotive

Casa 500
THE PROJECT

To turn into reality Ideal’s concept for the new Alfa Romeo Giulia’s TV commercial, Sala Giochi combined the speech, opening with a quote from Ovid’s Ars Amatoria, with powerful images of the automobile in motion on a country road, interspersed with more direct references to the elements in the speech, adding a layer of suggestion to the overall effect.