Fiat 500-60th.

The Fiat 500 Forever Young Experience

Client:

Ideal for FCA / Fiat 500-60th


Category:

PRODUCT LAUNCH EVENTS


Sector:

Automotive

Casa 500
THE PROJECT

Ideal Agency transported three European cities back to the 4th of July, 1957, the day that Fiat 500 was born, to celebrate the iconic car and present its heir: the Fiat 500-60th. The videos written and produced by Sala Giochi emphasize that age through their photography, whilst indulging on details to underscore the connection between the original Fiat 500 and the newly born Anniversary edition.