Scottex®

Scottex Tuttofare / “101 usi”

Client:

Ideal for Kimberly-Clark Group / Scottex®


Category:

SOCIAL MEDIA


Sector:

Homecare

Casa 500
THE PROJECT

The studio wrote, directed and produced 6 videos of 20” each to inspire and involve consumers in a fun, easy and familiar narration of the various and less common uses of the Scottex® Tuttofare paper towel, based on the “101 usi” [101 uses] launched by the brand in 2017. To illustrate the product’s versatility, that proves how Scottex® Tuttofare is quite different from most kitchen rolls, the videos show 6 ways consumers can use the paper towel.